Dollar Associates is proud to offer a full lineup of timely and industry specific presentations for credit union conferences and meetings. Presented by one of the Dollar Associates Principals Former NCUA Chairman Dennis Dollar, Former NCUA Chief of Staff Kirk Cuevas or Associate Consultant Chris Dollar, these topics provide thought-provoking analysis of current issues impacting the credit union community. Please contact us for rates and availability for these or any other more individually tailored presentations for your next credit union meeting.


Defending the Credit Union Industry's Tax Exempt Status in Today's Environment

With the credit union tax exempt constantly under assault in Congress and on the state level, it is crucial that credit union leaders, staff and volunteers be able to defend the value of the tax exemption to the American people and economy.  It is important that credit unions know the history of the exemption and its basis.  In short, such a holy grail issue for our industry deserves more than a cursory understanding and a couple of “people helping people” talking points.  Credit unions need to know the case for the credit union tax exemption.

Few, if any, credit union industry leaders have given more speeches, written more articles and testified more in Congress about the nuances of the tax exemption issue than Dennis Dollar, former NCUA Chairman and Principal Partner at Dollar Associates, LLC – a full-service credit union consulting firm headquartered in Birmingham, Alabama.  In this presentation that Dollar Associates offers to the credit union industry in order to help those responsible for defending the tax exemption to be in a better position to do so, Chairman Dollar will give a full and extensive presentation on the history, benefits and public policy advantages of the credit union tax exemption.  He will help your executives, managers, staff and volunteers strengthen their understanding of and reasons to support the continuation of the tax exemption when they represent your credit union to Congress, state legislators, elected officials and your community.

Dennis Dollar was voted in 2017 by the readers of Credit Union Times as the most influential credit union leader of the past 25 years.  He has testified before Congress on the tax exemption and related issues more than fifteen times during his credit union career.  His commitment to and understanding of the credit union industry is recognized nationwide and certainly in the halls of Congress.  Don’t miss this opportunity to have him train your leadership team, volunteers and staff about this critical issue for the future of credit unions.


NCUA, CFPB and What Might the Next Years Bring to Credit Union Regulation

A new Trump administration with Congress under control of the same party as the White House will impact the direction of regulation for credit unions in the next four years and perhaps decades to come.  As the regulatory pendulum swings, there will certainly be changes for credit unions.  Dollar Associates offers a first-hand insider's view of the change in regulatory approach that can come with a change in control of the White House and the regulatory agency appointment process.  This presentation peels back the outer layers of the regulatory process and gets into the meat of what will likely happen - and what probably will not - under a change in administration.  With particular emphasis on credit union regulation with insights on both NCUA and the CFPB, Dollar Associates will provide the type of unique analysis that can only be gained by being inside the beltway in the center of the regulatory process during a change of administration.

THE TRUMP EFFECT will examine such questions as:

  • What will the NCUA Board look like under President Trump?
  • What will be the regulatory approach?
  • Will the Risk-Based Capital rule take effect as scheduled?
  • What about secondary capital?
  • Will we see an expanded exam cycle going forward?
  • Will the swinging regulatory pendulum keep swinging?
  • What will be the impact on credit union mergers?
  • Will credit union growth be thwarted or enhanced?
  • What about the CFPB and what will it look like?

This session will help credit union leaders know more of what to expect and, most importantly, how to prepare for regulatory changes that are likely to come.


"An Insider's Insight into the American Credit Union Industry and Movement in the Year 2025"

Dollar Associates gets out the crystal ball and extends a unique perspective on the challenges and opportunities facing America's credit unions over the next several years into the Year 2025. Dollar Associates offers a dynamic and exciting vision of where credit unions could be in the 2025 marketplace, but also challenges the audience with the difficult choices and decisions necessary to achieve that vision.

CU 2025 will provide a thought provoking overview of critical credit union issues such as:

  • How Many Credit Unions in the Year 2025?
  • Will Merger Mania Continue?
  • Is Credit Union Growth Good or Bad for the Future?
  • What About High Tech versus High Touch?
  • How Will the Taxation Issue Play Out?
  • How Will NCUA's Risk-Based Capital Rule Impact Credit Unions?
  • What About the CFPB in a Trump Administration?
  • Will the Future of Directors and Volunteers Be Stronger or Weaker?
  • More Regulation or Less?
  • CUSOs, Shared Branching, Any Future?

Put on your futuristic thinking cap and hear this challenging presentation outlining the touch choices that must be made to have the 2025 future credit unions desire.


10 Key Strategic Moves Credit Unions Must Make in 2019 and Beyond

Dollar Associates takes on the big issues credit unions are facing today and provides a unique perspective on the strategic moves that America's credit unions must make in today's challenging economic times if the movement is to keep moving. Using the analogy of a chess game, Dollar Associates applies our firm's background in credit union leadership and regulation to the most challenging issues facing credit unions today. This provocative presentation will get the juices flowing for credit union leaders to look at the future through the eyes of today's economic and marketplace challenges.

RIGHT "MOVES" will examine such key strategic issues such as:

  • How can Credit Unions Take Advantage of Today's Economic Growth?
  • How Crucial is Credit Union Growth Today?
  • What Does Serving Persons of Modest Means Mean Today?
  • Are Mergers Good or Bad for the Movement?
  • Can Credit Unions Continue to Survive the Taxation Fight?
  • What's up with Regulation, Will it Slow Down Under Trump?
  • What's the Future of CUSOs and Shared Branching?
  • Capital and ROA, What is the Right Amount?

Don't miss out on the discussion and insights that this challenging and enlightening presentation will provide. RIGHT "MOVES" will give any strategic minded credit union leader an opportunity to expand his or her own horizons for where our movement can be tomorrow if the right decisions are made today.


Impacting Credit Union Scenarios in a Decade of Change

Dollar Associates takes a "no holds barred" look at credit unions in 2019. As we approach the end of a crucial decade, the issues are more challenging than ever. Increased regulation, risk-based capital, the CFPB, restrictions on non-interest income…the picture has some ugly portions. Some other challenges are merely bad. But, for those who believe in the credit union industry's not-for-profit financial cooperative, there's some good news as well. Not minimizing the challenges but hitting them head on, Dollar Associates will address both the significant challenges and the unparalleled opportunities.

With a unique background in credit union leadership, regulation and as leading credit union consultants, Dollar Associates brings it to bear in a presentation that will leave credit union leaders both challenged and uplifted.

UGLY, BAD AND GOOD will examine today's issues such as:

  • Can Credit Unions Grow in Today's Market and Should They?
  • Are Mergers Going to Continue and Are They Good or Bad?
  • Where is Today's Regulatory and Supervisory Environment Headed?
  • Is the CFPB Here to Stay and, if so, What Should We Expect with a Trump Administration?
  • What are the Odds on the Tax Exemption Issue?
  • What Does the Competitive Lanscape Look Like Going Forward?

Want a presentation that faces the tough credit union issues head on and isn't afraid to take a realistic view, both positive and negative, of the future? UGLY, BAD AND GOOD will challenge any committed credit union leader to look at the challenges strategically and the opportunities boldly.


New FOM Rules, Existing Opportunities...What Options are Available to My Credit Union?

In October 2016 NCUA approved their long-awaited amendments and revisions to the agency’s field of membership (FOM) rules and regulations. This was welcomed news by many because, regardless of charter type, FOM policy still matters for every credit union in America that wants to grow. After all, new income requires new loans which require new accounts which require new members which require more eligible members which require more field of membership opportunity. The daisy chain of credit union financial success begins with field of membership.

Since then, an ABA lawsuit, court rulings, appeals, and even newer narrative rules have left many credit unions wondering how to interpret the new rules to obtain valuable FOM diversification.

In this presentation, Dollar Associates takes an in-depth look at the history behind recent FOM rule changes and the practical implications for credit unions.

Don’t miss out on the discussion and insights that this challenging and enlightening presentation will provide. This presentation will give any strategic minded credit union leaders the tools necessary to evaluate and respond to recent changes to the NCUA field of membership manual and analyze the true impact of potential changes on the credit union's goals.



A recent study states that 48 percent of 18-24 year olds are "not familiar at all" with credit unions.  Other surveys are even more alarming.  Yet the size and financial impact of Gen Y/Millennials continues to grow.  Credit unions know they cannot neglect to penetrate this expanding demographic, but there are more questions than answers on how best to attract and retain young members.

Join Gen Y credit union consultant Chris Dollar as he discusses various tactics that go beyond merely having a Facebook presence or embracing technology for reaching young people in your community.  Using his own experience as a young credit union leader, former credit union employee and current consultant, Chris Dollar offers understanding of this demographic and practical tips to attract this essential group.

This presentation, perfect for a breakout session, will provide hope for credit unions in reaching this portion of the population and show that the credit union philosophy of "people helping people" is one that can resonate with young employees, volunteers and members.  



Every member is a part of your community. Equally as important, every prospective member is a part of the community as well. Community and civic involvement is becoming more and more crucial for credit union success. And not just community chartered credit unions are facing the expectations of making a community wide impact. So are multiple common bond credit unions, and even some single sponsors. Practical and proven strategies for effective community involvement by credit unions are being put into place every day. Some are working, while others are having less results. With a challenging presentation designed to encourage credit unions to turn their name "credit union" from a noun into a verb, Dollar Associates has faced these issues from a number of perspectives. In this very specific presentation filled with countless successful ideas that are working for credit unions nationwide, the presentation brings a "down home" humor to effective "down home" strategies that could work to help the term "credit union" to become viewed more as a verb than a noun in your community.



As credit union leaders often lose focus during the daily grind on the reasons they choose to be part of the American credit union movement, Dollar Associates provides a stirring reminder of the noble calling accepted by credit union staff, managers and volunteers. Dollar Associates will challenge and move credit union leaders into re-focusing on what makes the credit union movement so important to those who are involved in it and the American people who benefit from it. Those with a heartbeat for credit union service will leave this session holding their heads a little higher and committed even more to taking individual credit unions, and the entire American credit union movement, to the next level.

Comments from Presentations:

"Good message - good delivery.  I always enjoy hearing Dennis Dollar speak.  He motivates everyone and helps them to remember exactly what makes a credit union unique."

Western States Volunteers Conference Attendee

"Appreciate the outstanding analysis of data and facts with accessible recommendations and presentation skill and passion for the cause and industry!"

CU Association of Colorado Annual Meeting Attendee

"Excellent session, very informative and enlightening as always."

CUES CEO Network Attendee

"That was absolutely extraordinary.  Dollar is a powerhouse with highly significant and insightful advice.  Let's hear more!"

Big Valley Educational Conference Attendee

"Truly top quality speaker and relevant topic.  Another home run!"

Washington CU League Volunteers Conference Attendee

"Thank you Mr. Dollar.  I could listen to you for hours.  I attend your sessions every chance I get."

Maine Credit Union Roundtable Participant

"Outstanding presentation in all aspects.  Truly a valuable speaker."

NAFCU 46th Annual Conference Attendee

"I believe credit unions can benefit immediately from the methods you suggested. Your enthusiasm is contagious. Thank you again for your contribution."

Cornerstone Credit Union League Small CU Committee

"You are and I believe will always be a trusted resource for everything Credit Union. I look forward to sharing this with other small credit unions and our board."

Cornerstone CU League Small CU Committee Participant

Contact Dollar Associates for dates, schedules and fees at
(205) 991-1525 or at

All Dollar Associates presentations can be delivered in any time slot from one hour to a half day session. Either former NCUA Chairman Dennis Dollar or former NCUA Chief of Staff and Counsel Kirk Cuevas are available for booking to present this challenging and timely presentation. Contact Dollar Associates for pricing and arrangements at 205-991-1525 or email at